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LON Cosmetics is now a well established cosmetic company (initially started in Israel). They have been operating since 1966 and they were the first cosmetic company to realize the potential benefits of using the minerals contained in the water and mud from the Dead Sea in cosmetic products. By 1967 and only after tireless research, they began employing those minerals in their products. In 1973 they imported these highly successful products to their company in New York. Shortly thereafter, large-scale production began in their U.S.A. manufacturing facility using the same formulas and raw materials as found in the original product line.